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Velofred.com - Cycling in style

Velofred.com Velofred.com - Check Out

Key Contributions:

End-to-End Web Development: Designed and implemented an optimized, responsive e-commerce site, enhancing usability and aesthetics.

Platform Migration & Modernization: Successfully transitioned the platform to a scalable cloud-based solution, improving site speed and security.

SEO & Digital Strategy: Developed a comprehensive SEO and content marketing plan, increasing organic traffic and conversions.

Multi-Channel Sales Integration: Managed integrations with Amazon, eBay, and Google Merchant, expanding the brand's reach and increasing revenue.

User-Centered Design: Conducted UX research, wireframing, and A/B testing to enhance customer engagement and reduce friction in the shopping experience.

Operational Efficiency: Oversaw logistics and order fulfillment processes, improving efficiency and customer satisfaction.

Impact:

Increased online conversion rates by optimizing checkout flow and mobile responsiveness. Boosted organic traffic through targeted SEO and content strategy. Enhanced customer retention by improving UX and user flows.



700x23.com - Simply better shopping for a bicycle

Placeholder Image 700x23.com - Categories

Key Contributions:

UX/UI Optimization: Designed an intuitive navigation and product browsing experience, leading to higher user engagement.

Front-End Development: Customized the site's interface using HTML, CSS, JavaScript, and PHP for a seamless, responsive design.

SEO & Performance Optimization: Implemented SEO best practices, improving search engine rankings and organic traffic.

E-Commerce Enhancements: Developed and optimized checkout flows, reducing cart abandonment rates and improving sales conversion.

Cloud Scalability: Built a cloud-based infrastructure, ensuring faster load times and reliable uptime.

Impact:

Improved site speed and performance, leading to a 30% increase in user engagement. Enhanced SEO rankings, driving higher organic traffic and brand visibility. Streamlined checkout process, leading to higher conversion rates.




Daily Uplift – A Positive Habit Tracker

A Positive Habit Tracker Key Compatitor Analysis

Daily Uplift - A Positive Habit Tracker Project link

Challenge:

Users find many productivity apps overwhelming due to complex features and cluttered interfaces. The challenge was to design a simple, intuitive app that encourages consistent habit-building without adding mental load.

Research & Insights:

We conducted competitor analysis, user interviews, and surveys to understand user needs and preferences. Key findings included:

  • Desire for simplicity and focus on one habit at a time
  • Importance of progress tracking, gentle reminders, and reflection logs
  • Mixed feelings about gamification, but interest in visual rewards (e.g., badges, stickers)
  • Accessibility needs like large text, dark mode, and offline access

    • User Persona:

    Our primary user, George, is a busy university student motivated by visual progress tracking and gentle nudges to stay consistent with his study and wellness habits.

    Solution:

    We designed Daily Uplift with a clean, calming interface and the following core features:

  • Daily Prompt: One simple task each day to avoid overwhelm
  • Progress Tracker: Visual streaks for motivation
  • Reflection Log: Space for quick journaling and self-reflection
  • Reminders: Optional notifications timed to user habits
  • Customization: Users select focus areas like nutrition, productivity, or wellness

    • Prototyping & Testing:

    We developed low, mid, and high-fidelity prototypes tested through A/B testing and user feedback sessions. Key usability wins included:

  • Sticky "Add Task" button for easy access
  • Readable text and accessible design
  • Positive reception to reflection and reward features

    • Outcome:

    Daily Uplift offers a supportive, user-friendly experience designed to integrate seamlessly into users' busy routines. The app empowers users to build habits with less friction and more positivity, promoting long-term engagement.

    Next Steps:

    Our roadmap includes:

  • Desktop version with syncing
  • Accessibility enhancements (dark mode, large text)
  • Community and gamified features (optional)
  • API integration with health tools
  • Marketing outreach to students and professionals

    • Tools: Figma | Google Suite | Miro | Surveys | User Testing




    Indo-American Center Website Redesign

    Indo-American Indo-American

    Challenge:

    The existing IAC website was difficult to navigate, visually outdated, and lacked mobile optimization and accessibility compliance. Key pain points included poor content hierarchy, inconsistent design, missing alt text, and the absence of interactive features like donation buttons and event sign-ups limiting user interaction and community involvement.

    Our Solution:

    We took a user-centered design approach and:

  • Conducted user research and journey mapping to identify priority features
  • Analyzed the existing content hierarchy, identifying problems with contrast, grouping, and scale
  • Redesigned the navigation system and page structure to simplify access to key resources
  • Developed low-to-mid fidelity wireframes and pattern libraries to standardize the user interface
  • Created mid- and high-fidelity prototypes for mobile and desktop using Figma
  • Ran A/B testing to validate design decisions, resulting in a preference for a simplified, compact layout with reduced image distraction

    • Outcome:

    The redesigned site delivers a modern, responsive, and accessible experience. It improves discoverability of events and resources, enhances usability across devices, and introduces features like event registration and donation flows ultimately supporting IAC's mission of community connection and engagement.

    Next Steps:

  • Implement SEO and performance tracking
  • Expand accessibility features
  • Continue iterative testing and content development

    • Tools: Figma, Google Sheets, A/B Testing Frameworks, Adobe XD