UX/UI • Front-End • E‑Commerce

I design and build clear, responsive digital experiences for e-commerce and web products.

I combine user-centered design, information architecture, and front-end development to turn complex product catalogs and business requirements into intuitive, polished interfaces.

My recent work for VELOFRED.com includes a redesigned homepage, a custom-coded Brands directory, dynamic brand filtering, and a rebuilt product comparison experience. I also design and maintain 700x23.com and create UX concepts, prototypes, and visual systems.

15+ yrs
Design + development
E‑commerce
UX + front-end systems
UX/UI
Research → production

About Me

I’m a product-minded designer and front-end developer with deep experience in e-commerce, visual design, and catalog usability. I work end-to-end—from research and information architecture to polished UI and production-ready implementation.

My approach is practical and evidence-based: clear hierarchy, accessible patterns, responsive behavior, maintainable components, and improvements that can be observed and tested.

Figma Design Systems HTML/CSS/JavaScript BigCommerce SEO E‑commerce

What I’m best at

  • Clarifying complex problems into simple, testable flows
  • Building clean, responsive front-end UI
  • Improving conversion and usability with iterative changes
  • Creating cohesive brand + visual systems
View Portfolio

Contact

Reach out for roles, collaborations, or portfolio questions.