✳ BRAND / DIGITAL / PRINT / SYSTEMS

Good design.
Real impact.

I create thoughtful visual experiences across brand, digital, web, and print - from the first concept through final production and implementation.

Explore my work ↘ Visual design.
UX. Front-end.
VISUAL SYSTEMS ↔ IMPLEMENTATION01 / SELECTED WORK
● ● ●velofred.com↗
Irene's VELOFRED homepage redesign
Brand thinking.
Built to work.
VELOFRED / DIGITAL BRANDView project ↗
15+ years across brand, digital, print & web Concept to production. SCROLL TO EXPLORE ↓
BRAND & VISUAL DESIGN ✳ DIGITAL EXPERIENCES ✳ PRINT DESIGN ✳ DESIGN SYSTEMS ✳

ONE PRACTICE / MULTIPLE FORMATS

Ideas that hold together
across touchpoints.

01

Brand & Visual Systems

Identity, hierarchy, visual consistency, reusable patterns, and customer-facing brand expression.

02

Digital & Web

Responsive websites, e-commerce, interface design, product discovery, and polished digital experiences.

03

Graphic & Print

Large-format display work, advertising, collateral, typography, layout, and print-ready production.

04

Build & Production

Figma, Adobe Creative Suite, HTML, CSS, JavaScript, QA, and hands-on design-to-production execution.

THE PERSON BEHIND THE PIXELS

A visual designer's eye.
A systems
mindset.

15+YEARS ACROSS
DESIGN & PRODUCTION

I care about how a brand looks,
how a product works, and how the system holds together.

I'm a multidisciplinary designer with experience spanning brand identity, graphic and print design, e-commerce, UX/UI, and front-end production. I work from visual concept and structure through polished design, implementation, QA, and refinement.

My approach is practical and systems-minded: clear hierarchy, consistent visual language, accessible patterns, responsive behavior, and design decisions that can survive real production constraints.

Brand & visual design Graphic & print design Digital experiences Figma & design systems Adobe Creative Suite HTML / CSS / JavaScript
Explore brand, graphic & print work ↗

HAVE A ROLE OR PROJECT IN MIND?

Let's make
something click.

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